Origin of Native Araku coffee
The inception of Native Araku Coffee is an accidental true feeling and an emotional discussion on the roadside between the founder and the tribal farmer from Araku Valley, Andhra Pradesh, India. On a casual summer break, on 14th july, 2017 “Mr. Ram Kumar Varma” who is the founder was traveling to Araku valley along with his team stopped for a break at Ananthagiri hills (20kms away from Araku valley) on the roadside.
He met a tribal farmer who is grazing his sheep and a casual talk to him about the story of Araku Coffee and how did it really get the brand, which went on for over couple of hours when the farmer said, “I am living in this area since 1950 and seen the coffee industry growing however our livelihood still remains poor”. There are a lot of middlemen who purchase at a lower price and we don’t really get our share.
This emotional discussion with the tribal farmer touched the founder heart and in pursuit to do something about this, has led to start a company in Aug 2017 named NATIVE ARAKU COFFEE, with a prime philosophy is to purchase coffee from the farmer directly and ship it to the consumer to their doorstep.
The founder’s vision for NATIVE ARAKU COFFEE is to empower tribal farmers by ensuring they receive fair, direct payments. By removing intermediaries, farmers can reinvest in their land and communities, fostering sustainable growth. This approach not only provides consumers with quality coffee but also builds a meaningful connection to the farmers who cultivate it. It’s a journey of mutual respect and shared purpose.
History
Our vision is to establish worlds best technology for Indian coffee where any coffee lover / customer across the globe will get access to contribute to farmers welfare directly through digital transfers & traceability.
Our mission is to empower next generation tribal women to establish themselves as entrepreneurs & be a role model to their own village.
